Case Study: McKennon Law Group
McKennon Law Group PC, a law firm in Newport Beach that represents policyholders in their insurance disputes with insurers, hosted a summer shoe donation drive in honor of Soles4Souls’ “Go Green” initiative.
Give Shoes Give Love Go Green is a campaign aimed at keeping shoes out of landfills and instead utilizing them to create meaningful opportunities for women in developing nations to generate income and provide for themselves and their families.
After hearing about Soles4Souls through the NALA’s cause marketing program, Attorney Robert J. McKennon and his staff posted on all of their social media pages to kick off the drive.
“We are all honored to be part of such a great cause that truly helps those in need. In addition to our valued clients, it was great to have our motivated staff contribute to their unwanted shoes,” said Robert J. McKennon.
In support of their efforts, the group received media attention from local media sources, including the LA Times!
Even the firm’s clients got involved, and in just a few weeks the group had collected over 215 pairs of shoes to help those less fortunate.
McKennon Law Group liked the Soles4Souls initiative because it got their local community involved and allowed them to help people simply by donating unwanted shoes.